Why Brand Owners Will Continue to Rely on the UDRP — Even After the New gTLDs

Amidst all the talk about potential trademark disputes related to the new global top-level domains (gTLDs), one important topic is often overlooked: whether the UDRP — the Uniform Domain Name Dispute Resolution Policy adopted by ICANN in 1999 — will even apply to the new gTLDs. The answer, fortunately, is yes.

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