Google Bolsters Search Efforts for Upsetting, Offensive Content

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With growing criticism over misinformation in search results, Google is taking a harder look at potentially “upsetting” or “offensive” content, tapping humans to aid its computer algorithms to deliver more factually accurate and less inflammatory results. Google’s quality raters have been handed a new search: to hunt for “Upsetting-Offensive” content such as hate or violence against a group of people, racial slurs or offensive terminology, graphic violence including animal cruelty or child abuse or explicit information about harmful activities such as human trafficking, according to guidelines posted by Google.

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