Tobacco Company Loses Fight for Right to "kool.com"

In a trademark dispute that has smoldered for nearly three years, cigarette giant British America Tobacco (BAT) Group has been told by an international arbitrator it can't claim the Internet address Kool.com from a U.S. company. In a ruling released by the World Intellectual Property Organization (WIPO), arbitrator Andrew Brown said the U.K. tobacco company, known for its Lucky Strike and KOOL cigarette brands, was unable to prove that the current holder of Kool.com had registered the name as an online trademark squatter.